Is it enough that your brand is online? Have you evolved your brand presence to include the many diverse commerce environments open to today’s shoppers?

Availability

Can your customers find your brand among the ocean of search engine results pages and product listings? Is your brand visible to shoppers at the right time with the right message?

Findability

Do your consumers see why your product is superior to the competition? Do you differentiate your brand by using compelling content, competitive pricing and promotions?

Buyability

Do you deliver an excellent customer experience that converts consumers to lifetime repeaters? After the sale, do you pay attention to user feedback?Do you engage customers beyond the sale?

Repeatability

Are you investing in the right technology to accelerate your brand’s commerce efforts? Do your technology tools automate repetitive tasks so that you can focus on the more strategic activities only you can do?

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Discover how your business ranks across the five critical dimensions of Commerce Success

iProspect has developed a unique commerce audit that can help you identify your current status, benchmark your capabilities, and match the perfect services to take your commerce activities to the next level. 

Ready to get started? Take this self-assessed version of our audit to be contacted by one of our commerce experts who will explore with you how to accelerate your commerce growth.

Marketplace: any e-commerce website, except for those owned by the brand, on which the brand's products are sold (e.g., Amazon, TMall, Walmart.com).

Wholesaler/Reseller: a partner operating on the brand's behalf, purchasing inventory from the brand and handling sales, fulfillment, and other tasks through external platforms.

Third-party Seller: any party selling the brand's products on marketplaces without maintaining a relationship with the brand. Third-party sellers often purchase their inventory through sales (e.g., from overseas markets), and attempt to undercut the brand on price.

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Technology Industry Average

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The multi-color portion of the graph represents your simple, composite scores. The grey area represents the industry benchmark. This benchmark was calculated using scores from more than 100 global companies and serves as a measuring stick. The areas where your scores exceed the grey benchmark overlay indicate categories in which you are comparatively strong. The areas where the grey covers your scores represent low-hanging opportunities for you to improve your overall commerce success.

The Business Services sector globally performed below average with a total benchmark of 2.4, vs. the global average of 2.8. While underindexing in most categories, this sector does have areas of great strength. Its greatest strength is Repeatability, which makes sense as business services typically work harder beyond securing the initial contract to ensure their services are used over a longer period of time.

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